Stewart, Norrie

In October 2009, Norrie Stewart was unveiled as the clubs interim Chief Executive.

The following was taken from an article in the Wycombe programme in October 2009

Exeter City's new interim Chief Executive Norrie Stewart was officially unveiled to the Press at St James Park a couple of weeks ago and below are some of Norrie's views on a whole host of issues surrounding his appointment at the Football Club.

Norrie on 'extraordinary' Exeter City:
"This is no ordinary Football Club and that is the catchphrase I want to use, not just publicly, but inside the club. "Everyone who is associated with the Club must really take to heart the fact that they are involved with no ordinary Football Club. Once that ethos is established, then it becomes second nature to behave that way. "We are achieving extraordinary things and we want to continue going on doing that. Exeter has got a large catchment, it doesn't have other major centres adjacent to it and there is absolutely no reason why we can't go on and sustain Championship football at this club."

Norrie on the stadium redevelopment:

"We would love a vehicle around St James' that enables us to be more commercially aggressive, provide better conference facilities and leisure facilities etc and hopefully, when the development plans come into fruition and we can discuss them more fully, that will be one of the priorities. "Clearly there are difficulties in developing this area. It is a very small footprint, there is a railway line virtually by the corner flag and it is very difficult for access for the large construction vehicles etc, so we will have to do that in a very paced and careful way. "It is the biggest opportunity for the club and also the biggest threat, if we don't get it right. There will be disruption to fixtures, sponsorships etc, etc. It is an inevitable development because it can't stay the way it is forever, but at the same time it brings challenges. "The plans are, in outlined terms, well developed and we now need to enter a more detailed planning stage where we can approach the council with plans that they can understand and relate to and begin to take forward. "There are some financial feasability studies being completed as we speak and asking 'can we afford to do it?' and 'how will we fund it?' It is not a bad place to start. Then we will move onto the next step, which is more detailed planning.

"For any community owned club in this environment the profitability/ cash flow issue is a high wire act and, as I said earlier, we rely on local people, local businesses and they offer tremendous support."

Norrie on his background:

"I'm a retailer, or a humble shopkeeper. I have had around 30 years working in that single sector all my life for companies/PLC's with turnovers of 300 or 400 million and smaller companies with turnovers of 10 million. And throughout that time my job has been to provide a high level of customer service, to focus the guys and the top team towards the objectives we agree and essentially to be very bottom line and profit orientated. "Over the past couple of years I have been taking on assignments, interim projects and advisory roles and here I am at Exeter City to try and distil some of that management and business knowledge into a football environment. "It's brand new for me, really exciting and over the past three or four weeks I have been involved at Exeter I have been very happy to discover that there is a great bunch of people, tremendously helped and supported by a great team of volunteers who actually keep the club going.

Norrie on the priorities during his time in Devon:

"The prioities are really to say "can we prove that a trust owned/community owned Football Club can be a viable model for the early 21st century. Fifty per cent of Premiership clubs are now often by wealthy foreigners. What do the fans want? Do they want success? Or do they want to feel part of their local team? "There are two different camps, we are in the camp that says 'we are part of the community, we are community owned' and we have a number of really impressive developments and ventures that take us into the community.

Norrie on Paul Tisdale:

"On the pitch Paul and Steve Perryman and the whole coaching team really try and look after the players who sign for them and there is a very close personal relationship/ personal motivation that goes on. 'Before coming to the club I knew about Paul and what he had done at Team Bath, which was tremendous and then the back-to-back promotions. "Paul is a very unusual football manager, he thinks very much about the psychology of the players and the motivation of the players and i think that is a higher contributor to allowing Exeter City to punch above its weight in terms of costs associated with maintaining a team on the pitch."

Norrie on the fans:

"I was at a East devon Grecians' gathering in Sidmouth and there was a whole group of people just desperate to hear about what is happening at the club and the clubs had great feedback.

"A big challenge today in marketing is 'how do you engage with your customer?' and that is easy at this Football Club because the customers as the fans have bought into and believe in it.

"We now have an average travelling support of over 1,000 people and that is incredible not just given the geography of the club but the status in League One.

"88,000 people watched Exeter City in their first ten games this season, compared to just 28,000 two years ago. It is tremendous.

Norrie has been impressed by City's support: "The passion for the club and the amount of work the local people have done to save it from the situation it was in five or six years ago, and the work that goes on uncelebrated, has been absolutely amazing. It is an amazing focus. I can't see the change, I can only see what it is today, but there is lots to build on. It is a really fabulous place to be."

In January 2011 the BBC reported. 

Chief executive Norrie Stewart to leave Exeter City 

Exeter City have announced that chief executive Norrie Stewart is to leave the club for personal reasons. Stewart joined the Grecians in October 2009, having left behind a career in the retail industry. He said: "This has been a difficult decision but I have to put my wife and family first. "It has been a privilege to be involved with this club, I've met so many fantastic people, I will miss it greatly and am saddened to leave." He continued: "As relocation to Devon is not, unfortunately, an immediate possibility, I need to return home to Scotland whenever the club can release me." The club's board have said they are currently in the process of determining the best course of action to replace Stewart, and expect to make an announcement on the matter shortly.

Files

Comments

Allowed tags: <p>, <a>, <em>, <strong>, <ul>, <ol>, <li>