With Fred Whitlow’s record seasonal tally of 33 league goals set in 1932/33, Rod Williams came close to matching it when he netted 29 times in 1936/37 which was his only season with Exeter City. Welsh-born, but growing up in London, he had played top amateur football in the South East before playing professionally with Crystal Palace and Norwich City ahead of his arrival at St James’ Park. He left Exeter to sign for Reading but had also appeared for West Ham and Clapton Orient by the time the outbreak of war ended his career.He played for Sutton United, Epsom and Uxbridge Town before he got a Football League opportunity with Crystal Palace in 1932 although he didn’t make the first team during his time with the club. Moving to Norwich City in 1933 he netted 9 goals in 19 league games before signing for Exeter City in the summer of 1936.
An immediate success he made this debut against Notts County on 29 August 1936 and, after two goals against Torquay United in his second match, went on to score 29 of City's 59 goals that season in a poor side that finished second-bottom in Division Three (South)
He left City after a single season to join Reading for a club record fee with the Grecians' chairman citing financial reasons in the wake of an unsuccessful season. Rod subsequently signed for West Ham United in 1937, where he scored five times in nine games, before moving to Clapton Orient in 1938 and contributing 18 goals from 38 starts before war intervened.